ROF are curators and custodians for cultural change. Our Icons are not just athletes, they're change agents.

Their powerful ideas and larger than life personalities answered a higher calling. Unified by their strong sense of values and unstoppable vision, each legendary partner has stood at the forefront of the intense cultural battles that have shaped us. As such, we represent universal experiences that capture and unite us all.

The addition of new cultural heroes, like Rosa Parks, Dr. Maya Angelou and Malcolm X marks a more meaningful transition into something larger than sport, something that spans the globe and connects us all. By bringing together Icons who helped shape the world we live in and the world we want to live in, we show the connective tissue of how inspiration and motivation are passed from person to person This is how greatness lives on.There is an exchange. The photos in this presentation capture more than celebrities and photo opportunities. There is depth. These relationships establish new roots. It is the passing of the torch and is the forging of links between the past and present that carry these legacies to new generations. It is a continuum.

This is what drives ROF, the bonding and camaraderie. ROF's anchor is in the legacy of each of its Icons, and the impact they have had on the people who pick up the torch and will continue to help shape the world.